You may have noticed that we’re constantly soliciting your feedback here at Aardvark. This is because we strongly believe that Aardvark should be a user-driven company. After all, Aardvark wouldn’t work very well without you. (You can read more about our approach to design and development here.)
Fortunately, our users are *awesome* and help us a ton with this process. Every day we receive hundreds of pieces of feedback in our community forum, email inboxes, iPhone app, on our Facebook page and via Twitter.
So what happens with all this great insight?
Community Forum
Every time you write something in the community forum, we receive an email. This lets me know to stop by the forum and check out the new suggestions and comments. I try to reply to each post so you know we’re reading and considering everything you tell us. Every couple weeks, a team gets together to look at the top most requested features on the forum. We’ve made it a goal to always either be working on the most requested features, or have a legitimate reason why we can’t and pass this along to our users.
Email and iPhone Feedback
One of the most important parts of my job is tracking and responding to the feedback that our users send us directly. Much like in the community forum, we want to make sure that you know we’re getting your feedback, and also let you know what we’re working on. Additionally, it has been a great way to build relationships with our users and understand the aspects of Aardvark that are most important to them.
Long story short, email me or feedback@vark.com and I promise to write you back. If you email someone else on the team - no worries - your feedback is still forwarded along and tracked.
Twitter and Facebook
We use Twitter and Facebook for what we call ‘overheard’ feedback. We don’t just want to know what you’re telling us - we also want to know what you’re telling each other. I constantly have a Twitter stream open that shows me every time someone mentions Aardvark. As I read through them, I mark any tweets that I think the team would find interesting, and respond to anything that I can help with. You can also provide feedback or get help by tweeting to me directly (@AlisonatVark).
I’m on Facebook all day as well. (Woe is me, I know.) I’m constantly refreshing the page to see the content you share and to respond to feedback, questions and concerns…so be a pal and post more often, so I can spend more of my workday on Facebook…
How it all comes Together
As cool as it might be if I were the one-and-only all-knowing god of what people thought about Aardvark, that wouldn’t help very much as we build new features. In order to make sure everyone at Aardvark understands the perspectives of our users, I get together with the user research team once a week. We put together a document called the ‘Weekly Learnings’ which we send out to the entire Aardvark team. This includes the nice things people have said about us, the findings from any user tests, features requested by users (with direct quotes), feedback from employees, and the most relevant tweets from Twitter (positive and negative). Then every Friday, the Aardvark team gets together and discusses these Learnings — and this is how we decide what things we want to prioritize to address next.
By now, you should know the request that comes next: Send us your feedback! Check out the community forum, shoot us an email, drop me a note on Twitter and/or stop by our Facebook page.
We really do love hearing what you think — all the positive and the negative — since what we do is driven by user input. Plus, if you don’t leave us feedback, I’m out of a job…





A list of your previous questions and answers…

