Aardvark in 20 words or less

Aardvark is a newfangled world-changing thingumabob.

Which is to say: We’re still trying to figure out how best to describe our critter. 

The way we’re integrating different technologies to help connect people is pretty innovative (or so we think). Thus, we often find that folks who haven’t experienced Aardvark firsthand don’t know quite what we’re talking about.

Here are a few one-liners we’ve tried:

  • Aardvark is Social Search:  finding information from real people.
  • Aardvark is a live channel to anyone in your network who has the knowledge and experience to answer your question. 
  • Aardvark is the IM buddy who always knows the right person to ask.
  • Aardvark is a community of helpful people who share tips and opinions.

We’ve also tried just leaving out the product category, and describing what Aardvark offers:

  • Aardvark lets you chat with someone in your network who’s online right now and can help.
  • Aardvark finds the one person — out of the tens of thousands of people you and your friends know — who can answer your question.
  • Mind-blowing information hookups! With your crowd! Anytime! No strings attached!

(OK, we weren’t really considering the last one. Well, ok again, actually we were…)

You can see we need some help here.

How would you describe Aardvark to someone who hasn’t tried it?  Add any suggestions in the comments, or email us at  feedback@vark.com.

12 Comments

  1. Posted March 30, 2009 at 3:24 pm | Permalink

    Ask Aardvark anything. Aardvark will find the person who knows the answer.

  2. Posted March 30, 2009 at 3:55 pm | Permalink

    Aardvark: Answers you need from people you know.

  3. Tyler Rorabaugh
    Posted March 30, 2009 at 7:16 pm | Permalink

    What is an Aardvark? Ask and find out!

  4. Catherine
    Posted April 10, 2009 at 11:45 pm | Permalink

    Aardvark Answers Anything.

  5. Posted April 23, 2009 at 8:00 am | Permalink

    Yeah, I have tested vark, its very interesting…let me explore more and give a opinion how really its useful

  6. Peter
    Posted April 23, 2009 at 5:33 pm | Permalink

    Aardvark: A social answer engine for your everyday questions.

  7. Stennie
    Posted May 7, 2009 at 1:34 pm | Permalink

    A few short suggestions:

    Aardvark: Everyone’s an expert
    Aardvark: More answers than questions
    Aardvark: Frequently answered questions
    How many heads does a social aardvark have?

    .. and fun wordplay:
    IM an expert (I am an expert)

  8. Posted May 8, 2009 at 4:15 am | Permalink

    if i can riff a little on one of Stennie’s suggestions:

    Aardvark: everyone’s an expert. But this time that’s a good thing.
    On Aardvark, everyone’s an expert. In a good way.
    On Aardvark, everybody can hear you scream (lol).
    Aardvark has the answer.
    Aardvark knows the right people to ask.

  9. Posted May 19, 2009 at 11:01 am | Permalink

    Ask Aardvark a question and get answers from people connected to you.

    Aardvark gets answers to your questions from people connected to you.

  10. Posted June 9, 2010 at 2:24 am | Permalink

    Aardvark: Answers you need from people you know.

  11. Posted June 9, 2010 at 2:24 am | Permalink

    A few short suggestions:

    Aardvark: Everyone’s an expert
    Aardvark: More answers than questions
    Aardvark: Frequently answered questions
    How many heads does a social aardvark have?

    .. and fun wordplay:
    IM an expert (I am an expert)

  12. Posted June 24, 2010 at 8:36 pm | Permalink

    Aardvark: everyone’s an expert. But this time that’s a good thing.

3 Trackbacks

  1. [...] See Also: Aardvark in 20 words or less (via Aardvark Blog) [...]

  2. [...] what exactly is Aardvark?  Well for starters, here are a few the one-liners the company says they have used to explain [...]

  3. By Re: Search | b r a n t s on June 17, 2009 at 9:25 pm

    [...] and I think it just be the kind of service that grows on you. The other service I came across is Aardvark (via WATBlog - and they’re giving away free invites) which again uses a community network [...]

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